Selling with Emotion. You need more than a story!

Published: 15 November 2023
on channel: Blazer Sales
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In this video I discuss selling with emotion. It's generally thought that a good salesperson needs to have a good story and that will help close a deal. In reality, most B2B sales require more than just a story - they require emotional skin-in-the-game. Usually this comes when a product is demonstrated. The buyer needs to be emotionally connected to the end result.

#selling #b2bsales