Achieving CG photorealism, Automotive and AI with Faruk Heplevent Ep 78
Faruk Heplevent is a creative force in the automotive marketing industry. In 1990, he began assisting professional photographers, first with still life and then advancing to advertising and car photography. By 1999, Faruk was working for major car brands, creating stunning visuals to capture the public’s imagination. In 2007, he founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. Not only did he coin the term CG photography (using computer software to take pictures), but his team recently published Scope City in 2022: a fully computer-generated city-building tool intended to deliver top-notch work on time. Working for brands like Audi, BMW, Tesla, Li Auto, Nio, Chrysler, Lincoln, Hyundai Genesis VW Renault & Toyota—and earning awards like Cannes Lions along the way.
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Linkedin - / farukheplevent
Company Website - https://www.thescope.studio/
Instagram page - / thescope.studio
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