Four Paths to Platform Business Models
It’s increasingly difficult for traditional businesses with pipeline business models to compete against modern, digital-first, platform businesses. They connect and orchestrate huge ecosystems of different organizations to fulfil the whole spectrum of customer needs. We’ve always had business ecosystems, but now they’re changing their nature and starting to replace existing industries. Almost every market shows signs of these new, more complex ecosystems that are centred not on a product or organization, but on the customer journey. LEF believes traditional businesses have no choice