$8500 Off and NOT SELLING! Dealerships STRUGGLE to sell the New Toyota Tundra!
Not a day goes by where I don't receive a message on Instagram showing the huge discounts being offered on new 2024 Toyota Tundras. Toyota dealerships across the nation have a huge influx on Tundra inventory, they cannot sell them if their life depended on it. Which completely blows my mind. Even the new 2024 Toyota Tundra TRD Pro (as shown in this video) is falling to sell. I posted one that was listed at $7K off the other day (also Terra in color to be fair) and they couldn't move it. Between the terrible interest rates for car loans and the huge MSRP price hikes, people just aren't interested anymore. People are not buying Toyota Tundra. True Toyota enthusiasts love Toyotas for 3 primary reasons: 1) Unmatched Reliability, 2) Excellent Resale, and 3) Simplicity. You could argue exceptional off-road capability too but that can be looped into unmatched reliability, haha.
This new 2022+ Toyota Tundra has deviated too far from those core principles. Simplicity generally translated to "affordable"... but now these tech-riddled Tundras are overkill. Hiking the MSRP over $20K on the TRD Pro trim is disgusting. Too much change and too expensive for your modern Toyota enthusiast, in my opinion. Do you agree? What do you think of the new Toyota Tundra? Are dealers in your local area stacking up in inventory too?
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