lastminute.com Makes Vacation Packages Visually Surreal With Cloudinary
For a website catering to travelers, deals on flights or exclusive vacation packages aren’t enough to entice visitors.
It’s often the images of that luxury villa in Greece, romantic Parisian street, or exotic tour through the markets of Marrakech that inspire vacation bookings.
lastminute.com promotes its offerings on the company’s website, via social media and advertising, and in its e-newsletters with more than 120,000 images.
The challenge of having multiple teams dealing with so many assets, which includes an increasing number of videos, led lastminute.com to leverage Cloudinary for maintaining a centralized media library and digital asset management (DAM).
Cloudinary also gave lastminute.com the ability to automate image transformations to drive greater consistency across its platforms and launch new campaigns faster.
Read the full case study: https://cloudinary.com/customers/last...