Steelcase Delivers a Faster, More Efficient Digital Experience with Cloudinary
Founded in 1912 and originally known as The Metal Office Furniture Company, Steelcase’s first products were — you guessed it — metal office furniture. More specifically, the company developed some of the world’s first lightweight, fireproof office furniture and accessories, like fireproof metal safes and steel wastebaskets, during a time when smoking was common indoors.
With approximately 12,000 employees, an expansive dealer community of more than 750 partners, and a revenue of $3.2 billion in 2023, Steelcase has emerged as a titan of design and innovation reshaping work environments in the office, at school, at home, and beyond.
As it grew, Steelcase needed a better way to ensure consistent, optimized product images while reducing page load times and delivering a more intuitive experience for the end-user.
So, they turned to Cloudinary, which has helped the company:
Reduce homepage size by 90%
Reduce page load times by 90% in China via dedicated CDN
Enabled seamless integration of partner-provided images
Ensured consistent, optimized visuals across product categories
Learn more in the full case study: https://cloudinary.com/customers/stee...