Logo Design Case Study: Cardow & Co
🗝️ Check out this logo design case study for my client Cardow & Co 🤤
Founder and CEO Rowan Cardow is a bona fide web developer on the Sunshine Coast, Australia. His new design and marketing agency is a concierge-style, luxury service which puts the customer at the centre. The new logo would need to look premium and professional, with a little hint of creativity thrown in.
SOLUTION
While I was designing I really liked the idea of combining the acronym C, and, Co of the company name with a key head. But unfortunately it ended up looking messy and I couldn’t get the orientation to work well with any typeface. When I combined a key shape into a lockup of the type, things started working and with a little sketching, I discovered that if you layout the curved portions of the DO and CO correctly, you get a key head shape in the negative space between. We then refined the design together to leave this lockup, plus an abstract logo mark to pair with the design.
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