Mario M. Polegato, inventor and entrepreneur (GEOX), Italy
Meet Mario Moretti Polegato, founder and chairman of GEOX -- Italy's largest shoe making company and one of the world's largest casual footwear brands. Formerly a winemaker, he invented a breathable shoe dismissed by most in the industry. So he decided to enter the shoe trade himself.
Case study: Breathable Shoes - Branding Success through Patenting
http://www.wipo.int/ipadvantage/en/de...
By Jean-François Arrou-Vignod for WIPO.